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Health Plan Solutions Built Around Employers

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Managing health benefits today requires more than selecting a carrier.

Employers and their brokers need a strategy that:

Controls Cost
Supports Members
Remains Sustainable Year After Year

Since 1991, Custom Design Benefits (CDB) has served employers domiciled in Ohio, Kentucky, and Indiana as an independent Third Party Administrator. Being a Third Party Administrator, or TPA, means we manage and operate employer health plans together with brokers, while helping organizations control healthcare costs through smarter plan design.

Our Approach

Our approach combines plan administration, network strategy, pharmacy management, and member advocacy into one coordinated health plan strategy. Employers gain transparency and control over their health plan while brokers remain fully involved in advising their clients.

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Self-Funded Health Plans

Self-funded health plans allow employers to pay for actual healthcare claims rather than paying fixed premiums to a carrier. The model creates greater transparency and gives employers control over plan design, network strategy, and cost management.

CDB administers self-funded plans for employers who want a sustainable alternative to fully insured coverage. Our team handles claims administration, compliance support, reporting, and plan operations while helping employers implement strategies that lower medical and pharmacy spend.

Employers gain visibility into where healthcare dollars are going and the flexibility to design a plan that fits their workforce.

CDB offers complete administration of self-funded plans including:

  • Medical with Pharmacy Benefit Manager (PBM) Integration
  • Dental
  • Vision

Experience flexibility and transparency with CDB’s self-funded health plans.

Explore Our Self-Funding Resources

TrueCost Reference-Based Pricing

TrueCost is CDB’s reference-based pricing solution designed to control hospital and facility costs. We crafted this solution in 2012 and have been fine tuning it ever since. Instead of relying on traditional networks with inflated contracted rates, TrueCost ties reimbursement to a transparent benchmark based on Medicare pricing.

Hospital services are often the most expensive part of an employer health plan. Reference-based pricing can significantly reduce those costs compared to traditional PPO contracts while maintaining broad provider access for members.

CDB supports members through every step of the process. Our advocacy team works directly with providers when questions arise so we can ensure members are supported, informed, and reassured along the way.

Employers save 15-50% on healthcare benefits through TrueCost with CDB.

Explore TrueCost

Pharmacy Cost Management

Prescription drug costs are one of the fastest growing drivers of employer healthcare spend. Many plans lack visibility into pricing structures and rebate arrangements that influence the final cost.

CDB implements pharmacy strategies that focus on transparency, clinical oversight, and active management of high-cost medications.

Specialty drugs and complex pricing structures often drive pharmacy spend higher each year. Active management helps employers avoid unnecessary costs while maintaining access to the medications members depend on.

Our team evaluates pharmacy benefit structures, specialty drug utilization, and formulary design to help employers reduce unnecessary spending while supporting member health.

  • TrueCost Rx - Reference-Based Pricing on Pharmacy
  • Independent Specialty Drug Prior Authorizations
  • Specialty Drug Copay Assistance and Alternative Funding Solutions
  • Custom Care Population Health Management
  • In-House Utilization & Case Management

We tackle one of the biggest drivers of health plan costs with transparency and proactive strategies.

Medical Management and Member Advocacy

Healthcare systems can be difficult for members to navigate. Billing confusion, prior authorization challenges, and provider questions often leave members frustrated and employers fielding benefit issues.

CDB provides in-house medical management and patient advocacy services that support members from the moment they enroll in the plan.

When members call with a question, they reach a real person who can help resolve issues, coordinate care, and guide them through complex situations. Our advocacy team works directly with providers, pharmacies, and hospitals so members receive the support they need.

Our population health program has an impressive engagement rate of 82%.

Network Strategies That Control Costs

Traditional carrier networks often hide wide price variation across hospitals and providers. Employers pay higher costs without clear insight into where those increases originate.

CDB helps employers evaluate and implement alternative network strategies that reduce medical costs while maintaining access to high quality care.

Options include PPO networks, dual option, reference-based pricing models, hybrid network structures, or out-of-network support models depending on the employer’s goals and workforce needs.

Because the plan is self-funded, employers can prioritize value and transparency rather than relying solely on carrier network contracts.

Through strategic partnerships, we can offer the best network solutions based on your unique needs.

Designed to Work With Brokers

Brokers remain a central part of the relationship. CDB works alongside benefits advisors to help employers design smarter health plans while giving brokers the tools and transparency needed to support their clients.

Our team provides data insights, strategic guidance, and plan design support that helps brokers deliver stronger renewal conversations and long-term value for their clients.

This collaborative model ensures employers receive a custom plan strategy while maintaining the trusted advisor relationship they already have.

How These Solutions Work Together

Clear Answers for Brokers

CDB builds health plans that combine administration, network strategy, pharmacy management, and member advocacy into one coordinated approach. Each component addresses a different driver of healthcare cost so employers can manage spending more effectively.

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Start Building a Smarter Health Plan

Employers do not need to accept rising healthcare costs as inevitable. With the right plan structure and the right partners, it is possible to regain control.

CDB helps employers implement self-funded health plans and cost containment strategies that deliver measurable results while improving the experience for members.

Talk With Our Team